Making Complex Election Technology Make Sense

Specializing in high-stakes messaging and policy research that bridges the gap between technical innovation and the voting public.

Founded in 2010 in Austin, Texas, Magenta Sage Strategies, LLC is an Austin, Texas based consultancy that bridges the gap between complex election technology and the public’s trust. We provide high-visablity communications, policy research, and crisis management for the people who power our democracy—from government agencies, to nonprofits and academic research centers to tech innovators. Essentially, we ensure that when it comes to elections, the technology is sound, the policy is smart, and the message is clear.

Michelle M. Shafer | Managing Principal

Michelle is an election technology industry and elections community leader with more than two decades of senior-level experience working with private corporations, state and local election jurisdictions, federal agencies, academic research centers, and nonprofits.

Her expertise spans strategic communications, crisis management, government relations, marketing & branding, research collaboration, business development, and technology solution implementation & support.

In addition to serving as Managing Principal of Magenta Sage Strategies, LLC, Michelle is the Executive Director of the Election Technology Education Fund (ETEF), a nonpartisan, nonprofit with the mission of bolstering public trust and confidence in U.S. elections by advancing education, research, and outreach on the security and integrity of election technologies.

Michelle is a former senior executive in the election technology industry with over two decades of success in her field. Michelle has unequaled expertise in the development and implementations of strategic research and integrated communications programs in support of the government and election technology spaces. Learn more about Michelle’s career on her LinkedIn profile.

Contact Us

➤ e-mail

michelle@magentasage.com

➤ Phone

512.567.4740

➤ Social Media